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| Contact: Bob Ankosko GLA Communications bob@glapr.com 732-651-2385 |
Naomi Sorkin GLA Communications naomi@glapr.com 908-889-8300 x106 |
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LIMA OFFERS WEBINAR ON EXTENDING CORPORATE
BRANDS THROUGH LICENSING PROGRAMS
BRANDS THROUGH LICENSING PROGRAMS
and Hal Worsham of Leveraged Marketing Corp. of America
(New York, NY) February 17, 2009 – As major corporations look to extend the reach and exposure of their brands in a challenging business environment, increasingly they're looking to licensing as a valuable tool. The International Licensing Industry Merchandisers' Association (LIMA) continues its 2008-2009 series of online seminars with a session focusing on different types of corporate brand-extension licenses and how to evaluate their strategic value and revenue potential.
"Case Studies in Corporate Brand Licensing" will be hosted by Stephen Reily, CEO and co-founder of IMC Licensing and Hal Worsham, managing director-association licensing at Leveraged Marketing Corp. of America (LMCA).
A longtime executive in corporate brand licensing, Worsham has headed up global programs for such companies as Everlast Worldwide and Converse. LMCA represents a broad range of companies, including Arm & Hammer, Mott's, Pfizer, Samsonite and Winnebago.
Reily oversees licensing strategy and client relationships at IMC Licensing. Brands represented by IMC include Kraft Foods, Louisville Slugger, Valvoline, and Wrigley. Both co-hosts are frequent speakers at licensing industry events.
The webinar will take place on Wednesday, February 25 from noon to 2:00 p.m. EST. Sessions are free for LIMA members; cost to non-members is $99. To register, visit www.licensing.org and click on "Calendar of Events."
Dates for future webinars will be announced. Topics include:
- Sustainability's place in the licensing business
- Case studies in art licensing
- Reaching targeted audiences via the Internet
For more information on the Webinar program, contact Christina Attardo at cattardo@licensing.org or call 646-744-3741.
About LIMA: Founded in 1985, LIMA is the worldwide trade organization for the licensing industry. LIMA's main objective is to work together with licensors and licensees for the advancement of professionalism in licensing through research, national and international seminars, trade events and publications. With members in 35 countries, and offices in New York, London, Munich, Tokyo and Shanghai, members enjoy access to a wide variety of activities, information and benefits. LIMA is a proud sponsor of the annual Licensing International Expo, Brand Licensing Europe, LiMa Licensing Market (Munich), Day of Licensing (Cologne), Licensing Asia (Tokyo), Shanghai Licensing Pavilion and the Hong Kong Licensing Show. In addition, LIMA offers ways to jump start a career in licensing through its Certificate in Licensing Studies (CLS) program, which is the only educational course specifically designed to prepare professionals to succeed in the ever-changing licensing industry, and the flip (Future LIMA Industry Professionals) program offering support and networking for industry newcomers. For more information please visit www.licensing.org.